Thirdshelf uses a top-2 global email delivery provider. Nevertheless, there are things you can do to maximize deliverability of your emails.

First, rest assured that the vast majority of your emails are getting delivered to your customers' inboxes. As for SPAM folders: while there isn't a simple solution or single button to press to prevent or improve spam folder deliveries, there are things you can do. This is what this tip-sheet explains.

What are SPAM filters?

Bulk email delivery is a complex, multi-layered event, due to the high frequency and low-cost of SPAM. Across the Internet, there are layers of blacklisted servers and whitelisted servers. Additionally, Internet Service Providers and email relayers apply their own rules to filter out spam and other undesirable email. And at the end of the delivery chain, email clients themselves apply their own filtering (Gmail, Hotmail, Outlook, etc.)

Thirdshelf uses a global email delivery provider that is amongst the largest and most reliable in the world. Providers such as this spend all their efforts on whitelisting servers, monitoring changes and making sure your emails arrive in your clients' inboxes.

Things you can do:

• Avoid using a "free" email address as your " From " email (e.g. @hotmail.com; @gmail.com, etc.)
• Use a consistent "From" email address [This should automatically happen since your "From" address is what you set under "Settings --> Branding"]
• In the subject line, avoid words like "free", "guaranteed", "be amazed"
• Avoid writing in ALL CAPS (subject line and content)
• Avoid excessive use of repeat punctuation: ..., !!!, ???, ?!?!? ( << to be avoided )
• Make sure you have defined a physical address under Settings --> Account.This can be your main store or head office. The address is appended in the footer of each email.