Custom segment. Customer list. Customer groups.
Email Marketing is a powerful tool that can be further empowered when you become more precise with who you are reaching out to. Targeting the right customers at the right time is the best way to maximize open rates and get fantastic returns. Your customers will feel more special as they receive more personalized offers tailored specifically for them.
1. Navigate to the Members Section.
2. Click on Create A Segment
3. Select one or more conditions. There is no limit to how many conditions you can combine but the more precise you go the smaller the target audience.
4. Once you have selected a condition complete the following and repeat the process for any additional conditions.
- Name your segment
- Further refine the condition using additional conditions such as "Is greater or equal to"
- Add a value which can either be a choice from a list or a numerical value depending on the condition
- Save your segment
And that's it your segment will now populate! If you are planning on using a POS customer group for segmentation and have just created the customer group in your POS, please allow the system 24 hours to synchronize. For Springboard customers, we will need to map to this custom field so send a screenshot to email@example.com.